The Instamatic introduced by Kodak in 1963 was the beginning of a new ear of low-cost photography. The name came from how film was loaded, put the cartridge in and it is ready to shoot. The instamatic brand was an instant success, and sold over 5 million cameras in the first 7 years. Kodak continued improving the instamatic range at every point they could, but in 1988 new cutting edge technology sweeping through the photography industry and more powerful cameras coming along. Like all good things it must come to an end and the Instamatic brand came to an end.
Though as a result of this successful name in photography, “insta” has been used by other people and companies to name products. The most obvious of these would be Instagram.